Speaker 1: 1:12

Welcome back to the Raising Elite Competitors podcast. I'm Coach Bree, a mental performance coach for girl athletes, and I'm so excited that you are here, especially for this conversation that I had the pleasure of having with Kimberly Grustus, who is the founder of Good For you Girls. In this episode, we are talking about a few things, with the overarching theme being how to encourage self-love through puberty and beyond. So most of us here listening to this podcast have teens and tweens who are about to go, who are going through or who have recently gone through, puberty, and so we're talking about how to help develop confidence in our daughters as they are going through this really crucial time in their lives. Not only that, but Kimberly has a mission to help girls stay away from toxic chemicals during puberty and beyond. This is actually something that I'm really passionate about, too. I am all about the non-toxic life. Obviously, I'm not perfect, but have been really looking into this for myself personally and just healthcare, but also because I have kids and I have a daughter and I want to make sure that she is healthy and safe as she is going through puberty and even before puberty. So Kimberly is, like I said, the founder of Good For you Girls. With over 15 years experience in the natural product and nutrition industries, kim had advanced knowledge of the dangers of even trace levels of estrogenic chemicals during the delicate transformation from girlhood to adult. Kim's two daughters had asthma and allergies when they were entering puberty. She was appalled at the ingredients and products marketed to young girls. The lack of safe, effective and age-appropriate products, combined with her knowledge in the lowering age of puberty, was all she needed to launch this transformative brand to help other moms keep their daughters safe.

Speaker 1: 3:13

Kimberly has been called the OG of tween skincare and it's not hard to see why. Good For you, girls was the first line of clean skincare dedicated to girls in the us and is a thought leader in helping moms connect their daughters during these precious years. So I'm really excited about this conversation. We go deep into kind of what to avoid in the products that our girls are using, that are putting on their bodies so de deodorants, body washes, face wash, lotions, all of those things. She talks a little bit about her line of skincare for tweens. She actually is giving our community a discount code as well that I'll link in the show notes. So if you do end up wanting to check out her line of skincare. We're not affiliates or anything, but she just is offering a discount and I'm going to suck up on a little bit for my daughter as we are entering into the holiday season. So I hope you enjoy this episode.

Speaker 1: 4:01

Take away a lot of good nuggets when it comes to help encouraging self-love through puberty and also really how to help our kids stay healthy as they are going through puberty as well. All right, welcome, kimberly, to the Raising Unlead Competitors podcast. Thank you so much for having me. I am really excited about this conversation. Just in our little pre-chat we were connecting over athletes, our athletic background, the athletics of our kiddos and just this really like precious time where they are entering puberty and how important it is and how we're misinformed sometimes as our kids go through it. So I know from my personal experience and it sounds like from yours too it was a time where I didn't really know what was going on and didn't get a whole lot of support from doctors or my parents or anything Like everyone seemed like they were a little bit in the dark. I'm excited to chat about how you are changing the narrative for that. So can you give us a little background on who you are, what you do?

Speaker 2: 5:01

Sure, sure, sure. So my background is I'm a creative director by trade, but because I was a fitness fanatic and an athlete in my youth, I really wanted to be in industries that were in the nutrition sport world. So I started in publishing and then I went to work in the sports arena, working with bodybuilders and fitness models, as a creative director for a really large brand, and then, in 2020, I started my own agency. And yeah, so that's a little bit about my background and I started taking on not only sport nutrition products, but also health and beauty, and in 2000, it was really the beginning of the natural product movement and I fell in love with a lot of these you know, these people who were doing really cool things in that vein, because they were so passionate and it was new and exciting, and so I started to take clients in the health and beauty space as well.

Speaker 1: 5:50

Okay, okay, great, and right now you own Good For you, Girls. Which. Can you talk about what that is?

Speaker 2: 5:57

Yeah, so I did that. I started my agency in 2000. My oldest daughter was born in 2000 and she was born with severe asthma and allergies. So she had an upper respiratory issue where she was not getting any oxygen saturation, so her airways would get inflamed and so she would literally go lethargic and stop breathing. It was really very scary. So that began my journey of really understanding what her respiratory system was going through and in doing so discovering she had food allergies, synthetic fragrances. That was a big education for me, understanding how synthetic fragrances really upset the airway of her lungs, which they do everybody. So my entire house there was no laundry you know scent in my home. There was no candles, there was no laundry detergent, there was no perfumes, there was nothing, because really it would be a trigger for her. And then we got her under control. But I was that mom who ran around with the EpiPen everywhere. She went kind of scary. And then my second daughter was born and she'd get pneumonia really easily. But she had a really interesting hive disorder. She had eczema and she had hives. So it was even more education for me, right, and I was here at mom doing everything clean, doing everything right, and so I just delved into that information about the cause and effects. I mean, I already knew from the nutrition industry you know ingestibles, right, how they function in the body, but this was a topical education for me, so it became a different, like what we're putting on our bodies, and so that really started my education into the whys.

Speaker 2: 7:29

And then fast forward to 2008,. My daughters were six and eight at this point. There was a Hannah Montana bath set at Target and my girls loved Miley Cyrus, hannah Montana, and so my eight-year-old ran to the bath set and she picked it up and she says mommy, mommy, can we buy this? I remember the box. It was purple and her blonde wig and all of this stuff, gold stars. And I flipped it over and I read the ingredients and I was disgusted, I was absolutely floored. And in that moment a couple of things happened to me. You know how you get that moment where you just get like that smack in the head. It just felt like that to me and it was oh my God, is this the toxic crap where brands are slathering on our daughters? That was like overwhelming.

Speaker 2: 8:16

And then the second realization was that she wanted it right. You know, she really was aware and I'm an earthy crunchy girl but I love beauty, right. So for me, I always did the natural lotions and the oils and things like that, and so she obviously saw me take care of my body and then so at a young age, really kind of wanted in, so it really bothered me. So I came back to my office and I started to do research about what products there were. I already knew the baby. You know the natural baby world was okay. There were some decent products for baby, but then there was adult baby, but then there was adult.

Speaker 2: 10:29

And so two weeks after that I had a mom friend come to me who asked me to help her find a product for her 11 year old, and I went wait a minute. That's when really the light bulb moment went off and I said, if I'm the health conscious mom and if my friends are coming to me looking for things for their girls, then I know there's other moms out there who are looking and there was nothing so good for you girls. My brand was the first brand in the United States in 2008 to specifically formulate clean beauty for this demographic. Wow, okay. Yeah, I was ahead of my time. Yeah, definitely I was ahead of my time.

Speaker 2: 11:07

There's nobody that was going to be doing it better than me or more passionate, had more passion, had the knowledge that I did and the tenacity to do it. And here I am, 15 years later, still as passionate about this demographic and I've never wavered. And you don't often find that, you won't find that that celebrity brands, you won't find that in big brands. I've just really stayed true to my customer base and her mom.

Speaker 1: 11:32

Yeah, that's great. Okay, so many questions. It is interesting. When you were mentioning like, I noticed this too. I have a six-year-old daughter and she's getting interested in some sort of like. You know, she sees the same thing like lotions and things. She sees me, like putting that on and yeah. But it's so interesting, like you said, that in the baby world they're so like oh, we have to make sure it's gentle, and typically that means they're taking. I mean, they don't, it's not all, but like they take out the fragrance and all this and they're like well, what changes Then? Why is it now okay for somebody going through puberty, all of a?

Speaker 2: 12:05

sudden we're slapping crap on them. So I want to help you and your audience understand. So here's what happens. So if your body's exposed, like when you're eating a protein, your body knows what to do with it. You're eating a fat, a carbohydrate, your body knows what to do with it. So now, if you're starting to introduce your body's an organic machine, right. So now you're introducing a synthetic chemical, a dye, a preservative, your body doesn't know what that is. But the closest chemical compound that your body thinks it is is estrogen. So these chemicals, whether you're eating them in junk food and a bunch of crap, or whether you're slathering them on your skin which goes right into your bloodstream, we call them estrogenic chemicals because they're mimicking estrogen within the body and, just like babies, when girls are entering puberty, which is now a much lower age, what's happening is their body's getting these scents, these little signals of estrogen, right, and puberty starts in the hypothalamus. The pituitary gland doesn't start in the reproductive glands, right, it's the hypothalamus, the pituitary and the adrenals. Right. And so a young girl's body going through puberty is waiting, boop, and now she's getting that false sense.

Speaker 2: 13:28

And we know what happens within the body. So puberty, again, much lower age. The average age of puberty now is 11. In the 40s it was 14. So that's a significant change, right? And breast development used to happen at the same time as menstruation, but now breast development is happening almost two years earlier than menstruation. So you know, we have eight-year-olds, nine-year-olds with breasts, and it's a psychological thing. Even though they're younger, their brain, their capacity for understanding what's going in their bodies is very different. There's a huge difference mentally with a nine-year-old and an 11-year-old, an 11-year-old and a 14-year-old in, you know, developmentally, in their brain.

Speaker 2: 14:12

And so what we're experiencing today, or what we're understanding, is what we call puberty trauma, and you ask any woman when she first like. It's puberty, right? I think every woman almost remembers their first like, when they had their first like. It is a thing where they were, what they were doing, right? That when you're 11 or 12 and now you're experiencing that younger or you're having breast development at night.

Speaker 2: 14:39

It's a really complicated soup of a lot, and I love to talk to moms about, again, the importance of keeping their daughters away from chemicals, and you're dealing with a lot of mom athletes, so they're already conscious about what their daughters are putting in their body, which, hallelujah, yay, yay, love that right. But there's also so many other things that puberty, their bone growth, their sleep patterns, right Again, neurologically, hormones affect every function in the body, and this is from very young age to all the way past menopause. We're dealing with these hormones forever and ever, so as women, and we need to understand that these can be our friends, like the hormones in our bodies. They're really our friends and we don't want our daughters to fear what is happening to them.

Speaker 1: 15:29

Yeah, yeah, of course. And so how do you typically educate moms or help them when they're recognizing, like, okay, daughter's going through puberty? There's kind of two different things that I want to dive into. First is just in general, like how do we talk about it in a different way to celebrate this? Because I came from a household where we didn't talk about it, like it was just happened and it was like, okay, no one's going to talk about it. So I think this is like a secret thing that I'm going through. And also like why is it? I mean, you've mentioned a few times it's important that our kids are staying away from chemicals and being aware of what they're putting on their bodies and like the estrogen that their body is recognizing falsely. But even kids who don't maybe have allergies or some of these things that they were born with, like why is this important for them? Why should we be aware of what they're spraying on themselves and putting on themselves and through puberty Again, so we also know that with these false signals of estrogen.

Speaker 2: 16:20

We also know that the earlier a girl goes into puberty, the greater risk she's at for cancer and disease as an adult. Oh wow, I didn't know that. Okay, yeah, estrogen is phenomenal, but it's again one of these hormones that plays a big role in our development right Through our entire lifetime. It's not just about the allergies, right, it is about the body function and it's the long-term damage. And so you'll get a lot of people saying, oh, it's just a tiny little amount, it's a little amount, a little amount, a little amount. Well, it's not really. And the biggest impact that I can visual, I can give you is boys are not immune. So during middle school you will see a lot of boys with breasts. They have breast development, right. They have weight gain, they have breast development, and that's because their estrogen signals are high as well. And then once their testosterone kicks in, then that negates, that pushes that estrogen down. So boys are not immune as well. So if it's happening in boys, it's great in girls, right, and so we just want to just like when they were babies. We sort of want to keep them away from these chemicals, and I love to tell this is such a cool like. Your body is amazing, your body is truly it's.

Speaker 2: 17:30

Every day I learn something new and I'm still fascinated, right, and the conversation. I love it when it's early, early, right. So there's certain things when you mark the door right, the growth on the door, you want to talk about why you know that growth. It's not I say jack and the magic beanstalk. That's not what it is. It's your hormones, right, and especially with girls, they have a lot of body aches, bones, their legs, muscles. There's a lot of that and so you can talk about why and this is the perfect time to introduce hormones and puberty in a non reproductive way right, that it's the effect. So, when you're starting about early the conversations around growth and how these hormones are helping your body grow, right, this is what your body needs. And another fascinating thing was the amount of bone growth that's happening during puberty in a girl is the exact opposite amount that women are losing in menopause.

Speaker 1: 18:32

Oh, interesting.

Speaker 2: 18:33

Yeah, it's fascinating. So we want to be able to support this and we also want to be able to recognize if something is off Right. And so not only is it like they're getting their pulse, their adult heart rate right, their sleep patterns are changing. Melatonin is changing, almost three hours different. So when you get restless kids at night, you know their melatonin is changing almost three hours different. So when you get restless kids at night, you know their melatonin is changing. Their bodies are changing.

Speaker 2: 19:02

So there's so many opportunities, if we're aware, as parents, to have this really great conversation and I do not, like you mentioned our generation, the whole, you know, suck it up and get over it. I can't stand that, like I am for. Puberty is a superpower. And if girls really understood what their bodies like, how fascinating and fabulous their bodies are and what they're going through, it's a game changer. And we just all of a sudden think, okay, they're crabby, right, oh, crabby. But when you empathize, when you can put yourself in your daughter's shoes and empathize and remember what your journey was right and your journey was happening later than her, so now there's just such a bonding and an empathy and just a wonderful opportunity for parents or moms specifically to bond with their daughters around this time and be their rock and be their comfort and be their place of safety. To talk about all of these things.

Speaker 2: 20:13

And the other thing, too, is emotionally. So you have now the emotional. We call it, you know, the release of cortisol and we call it the cuddle hormone, right, this attachment. And that happens really strong in middle school where they're friends. It's very tight, the clicks kind of start happening. You can watch it and that's also another opportunity, when you're seeing something like that, to be able to explain to your daughter this is a chemical that's being released in your brain. That is amazing. This is going to make you a compassionate, empathetic woman, because that's our nature. But it can be come on super strong our nature, but it can be come on super strong. And when you're feeling this and it feels uncomfortable or it feels too much, what are the tools we can use to help you come down from that?

Speaker 1: 21:08

Right.

Speaker 2: 21:09

Cause it's like they're, it's out of control sometimes, right, they feel they can feel really out of control and having these outer body experiences, feel they can feel really out of control and having these outer body experiences. So what are the tools that we can do to help you come down from that and deal with those emotions?

Speaker 1: 21:25

Yeah, so important. We actually talk about that a lot in our program because half of it is for the parent and the teen and tween years. When all of this is happening, it can be really intense, and it can be intense for us as parents, absolutely. So, yeah, we talk a lot about space, validating, making sure that you continue to be that safe person they can come to, instead of telling them that you got to be positive, you need to change your attitude, you need to do all these, because then they're like okay, well, I guess I'm not going to go to my mom anymore.

Speaker 2: 22:00

Well, exactly, there's a whole lot of pressure and again, when you can just visualize what's going on in their little bodies, you're like heck. Yeah, I'd be crabby too, I'd be feel weird too. I might say things that I don't mean too right, because I'm feeling out of control. And you know psychology. We now know, we have all the data that says when a child is lashing out or they are feeling, you know, that's the time where you hug them closer, you hug them tighter, you don't push them away. You didn't say, oh well, I'm just going to let them storm off. Maybe they need a cool down or whatever. But what they're doing is they're testing you as a parent. Can I trust this person? Am I safe with this person? And so we have to swallow a lot of our stuff right and give them the time. I'll give you a little tip, if anybody cares to do something similar.

Speaker 2: 22:42

A younger daughter used to get in these verbal. She used to get out of control a little bit, a lot, and so we developed the word pickle, like, are you in a pickle? And because she couldn't articulate sometimes what was happening inside, she just knew she needed to get it out somehow and I was her safe place. She could beat me up verbally, and that was okay to me because I knew exactly what was happening. But she also had this guilt around it and so I would just say to her I would go pickle, and she would go pickle, or she would say it to me first, like I just need to get this monster out of me somehow and you're the one that can handle it. And that was our thing and it helped so much. It helps so much. So, finding a safe word, you know, when they kind of is spinning out of control, we're just recognizing that that's happened sometimes. It's just that awareness can just make the difference between a really positive relationship and a really bad one.

Speaker 1: 23:54

Yeah, that's a great, very tangible tip and something that you know, we tell our parents too, is like those things need to be talked about outside of like the actual moment, like when we don't teach the skills in the moment, but like we're going to talk outside of it so that we have some strategies that we can use when we're there.

Speaker 2: 24:13

Yeah, yeah, and I think I also get another question. A lot is, again, when your daughter is showing interest in like bathing by yourself, right, when there's that independence there and they're starting to close doors and things like that's when I mean, again, prior to that, there's conversation and a good education when you're bathing them or part of that process. But that's the time you really know that there's a turning point. That privacy, a lot of that privacy. And something I want to also tell your community which is really interesting is so body odor acne is also effective.

Speaker 2: 24:50

The adrenal glands and pubic hair. Those are actually the adrenal glands, if it's early. So that's also something to recognize. And a lot of the acne that young people have is not necessarily hormone related. It's bacteria related. They're touching their face, they're in school, there's not a lot of great hygiene, so the pimples around the nose, pimples on the forehead, things like that are really coming from a bacterial acne. It's when you get the acne on the chin and the cheeks, those are signs of more of a hormonal type acne.

Speaker 2: 25:33

But one thing I think that and I'm waiting for these studies to come out about the adrenal glands, because that's cortisol, right I think our young people are under a whole lot more stress than previous generations. So, especially if there's body odor, early pubic hair or some signs of acne early, I would highly recommend some work with coming down, giving them time to detox, whether that's for social media, which again that's a whole nother topic, but with journaling, with arts and crafts. Girls really need to get into their head space. That's crucial for development when they can spend quiet time just in their own brain without distractions, and that also helps them bring down their cortisol levels.

Speaker 1: 26:28

Okay, yeah, that's really good. I'm glad you brought that up because, yeah, those are definitely skills that we teach as well, and I didn't actually realize that they had benefits like those additional benefits as well.

Speaker 2: 26:39

Yeah, absolutely. And your audience being athletes, there's also a lot of dehydration right in their bodies, so they're dealing with a lot of that as well. So that's also critical to know that there's with dehydration comes a lot of skin issues. It could be itchy, it could be irritated, those kinds of things just dry skin. So hydration is key for athletes specifically.

Speaker 1: 27:04

Okay, I'm just super curious also about like your product line and like what ingredients are you using? Or, I guess, more importantly, what are you not using in your product line? So we have facial care, I believe in a three-step skincare regimen.

Speaker 2: 27:30

So we have a cleanser, we have a hydrating toner and we have a moisturizer. So again, getting rid of the dirt, grime and bacteria without upsetting skin's natural pH balance and then also making sure that your skin, the microbiome, is not damaged and that we retain that moisture balance. So moisturizer to help hold it in and have that hydration. So our cleanser is a coconut base. It's a botanical based, Again, very gentle, very light foam. You need a very little bit. Our toner is a willow herb and witch hazel which targets active bacteria on the skin. No alcohol in any of our products whatsoever. No synthetic fragrances, no dyes. Our moisturizer is really lovely. It has essential fatty acids of rosehip, barrage and flax, which actually feeds and nourishes the skin. And then we have a body care line, a body wash, body lotion. We love a body wash. Soap is not a great. I love when somebody turns the tide and really recognizes a nourishing body wash and it's a. It's a game changer. It really is because and especially with young bodies because it's head to toe, it's body wash on a face cloth and so what you're doing is you're gently exfoliating all the dead skin off, right. Oh, let me get back to that for the facial. Their skin does not need exfoliation. So no chemical exfoliation, no scrubby exfoliation. They should never be exposed to alpha hydroxy acids, beta hydroxy acids, vitamin Cs, things like that. The problem in young or they are the juicy goal, right, their skin is what we all want. Right, the acne I want their skin right, Like they are literally the goal. And that sebum production in their skin is there for a reason. And we do not want to disrupt the pH balance in their skin, because what we're doing is we're actually exposing it to accelerated aging. We're exposing their skin to UV damage if they're using those harsh chemicals, right, Nevermind to get the estrogenic damage to the body internally. So, anyway, back to so with a body wash, what you're doing is you're gently exfoliating, but you're also moving the lymphatic system. When you're actually scrubbing from your chest, from your neck, in your underarms, in your pits, in your groin area, especially in a girl who's developing breast tissue and all of that In women. We need to move our lymphatic system, that lymphatic drainage which is so key, and you will never accomplish that with a bar of soap. You just will never do that. And then again after lotion, and then you're going to lock in that moisture and really protect your skin. Again, your skin is your largest, your body's largest organ, and young people tell me, oh, just holding the goop in? No, there's a huge function on your skin.

Speaker 2: 30:40

And then we also have deodorant for the stinky girls. And our deodorant is way cool. It is a probiotic technology. It's a liquid roll-on, All right, and so the probiotic actually eats the bacteria that causes the odor. Okay, so it's really wonderful. You're familiar with probiotics that you take for your stomach, right? So this kind of works on the same thing. And it is not an antiperspirant. We do not want to block our armpits, but it's beautiful. I have literally used it ever since I developed the product, and you will leave your armpits so pretty you have no idea. But it's important and there's no harm in using it. Younger, right, when you're introducing a deodorant, you can very easily introduce it very early on, just to get them used to that. You know that use. And younger, A lot of girls just love that process too. You're giving them that independence.

Speaker 1: 31:40

Yeah.

Speaker 2: 31:40

Yeah, so that's our line again. And oh, we have toner pads as well, which are great for the athletes to throw in their bags when they don't have access to water, or just again to clean up the pores and get rid of the bacteria. And there's also some hyaluronic acid in there, which helps keep your skin a little juicy.

Speaker 1: 31:58

Yeah, okay. Well, that sounds amazing. You mentioned a lot about your products, which sound great. I don't think we actually hit on, though. Like what are the common ingredients? You mentioned a little bit, but like common ingredients that are found in, like traditional body washes, sprays, all the things, the face stuff that we're not going to find in your line.

Speaker 2: 32:18

Again, any harsh chemical, any strong actives. You're not going to find alpha hydroxy acids, beta hydroxy acids. No alcohol, no dyes, no synthetic fragrances. Antioxidants no alcohol, no dyes, no synthetic fragrances. There's just so much that you again, different ages, right.

Speaker 2: 32:37

We as adults can handle some of those exfoliating chemicals because we want to promote right, because our skin starts slowing down. What happens with the layers in your skin cells is that your cells start off nice and big and plump and juicy like this and as they reach the surface they sort of flatten out right, and in adult skin it's a slower process. That's why we like to slough off the dead skin. You know, brightens things up. That's the whole premise behind that. But in young skin they're really not meant to exfoliate faster than they're supposed to. Again, their skin and the sebum in their skin is there to protect them and that's also part of the growth and stretch of your skin.

Speaker 2: 33:19

I love talking. I used to talk to middle schoolers. I did seminars. I go into schools and did these workshops and I would ask the girls like who's got oily skin and you know an acne, did these workshops? And I would ask the girls like who's got oily skin and you know an acne who suffers, and the brave girls who had oily skin would raise their hands and I would say good for you, because you're going to age slower than everybody else, and that would make them feel good.

Speaker 2: 33:41

But that's the thing. They need to keep that essential hydration in their skin. That's why. So, if they're dealing with the bacteria that's causing that, they're not going to have so many issues. And definitely, before the introduction of makeup, they need to learn that process of just caring for their skin. And the side benefit, too is introduced, good skincare, introduced early enough. They're not going to want to cover it up, they're not going to feel the need to cover it up. Yeah, there's just again a lot of ingredients that might be great, you know, peptides and all of these things for adult skin, but young skin does not need them. It just really does not need. And I also get the call why don't we have sunscreen? I do believe in sunscreen. I don't believe in chemical sunscreen. I really like a natural, mineral-based sunscreen. Here's the problem that I have as a company with products for girls girls are not using their sunscreen and I also think that the brands who are making sunscreen do not openly admit how often you're supposed to put it on.

Speaker 1: 34:53

Oh, interesting Okay.

Speaker 2: 34:54

Right. So there's that. Oh, you can't just put it on before school or whatever and then just expect it to go all day. Sunscreen needs to be reapplied on a regular basis, right? Even as women, we're just put it on under our makeup and then all day. No, it loses its effectiveness after a couple hours. So we're really supposed to be putting on sunscreen. The other thing I do recommend also staying away from is anything with aerosol. Oh yeah, anything in an aerosol. Because, again, if you use shampoo.

Speaker 2: 35:24

It's flammable, right on the label and you don't want to be ingesting. You won't be breathing that in. And you're certainly spraying your hair. You're spraying something. You are going to get that stuff in your lungs. I'm sorry, there's just no way. And there's. There are some dry shampoos that are a powder based. You know things like that which puffer spray, which are a lot safer than anything with an aerosol.

Speaker 1: 35:46

Yeah, okay, yeah, that's good. I think mine is from Primally Pure or something and it's just a little like shaker thing. Yeah, yeah, okay, this is great. I asked that just because I'm imagining moms are going to go to their, their drawers and their cabinets and look at the back and be like, what is all this stuff? I mean the back.

Speaker 2: 36:04

Yeah, and again and again, it's wonderful education, right? Yeah, first of all, I always say if you're on a website, you're gonna purchase something, a skincare product. If there is no, if there's no inky it's called inky nomenclature, which actually lists the full ingredients oh yeah, don't even purchase it. You're not going to want to purchase something because it says it has x, y and z in it and bullet points. No, you want the full ingredient panel, you want to be able to find that full ingredient panel. And if you cannot find that full ingredient panel, do not buy it. And then again you'll see the ingredients as the fda this every fda does die, die, die, die, die in some cases, especially the body care, you know, there's three lines of just dies alone, which is crazy, crazy. And I love the education part of it for girls, because they're going to know more than all their friends and you can kind of become a skincare snob in a good way, in a really good way, and especially the athletes are like no, I don't want that crap on my body, and then there'll be the girls in the know and then their friends want to know what they know and people will say, well, we need this regulated right, we need the government to regulate what we're putting in our products. I have an issue with that. The FDA does not regulate a lot of chemicals. But for the FDA to regulate chemicals it would be a nightmare. It would be literally a nightmare. Right, there won't be any innovation in this space, and especially in the natural space. We're innovating all the time with ingredients and new discoveries and for something to sit five or six years in the FDA to review that when we already know the base ingredients are safe would literally be a nightmare. So I think change happens with the consumer just not buying the crap. Right, and when we say and we're coming off of a wave right now, after COVID, where it's excess, because I think people, the pendulum always swings. So in COVID we felt very restricted and right now consumers are in a very big I want it all, I want every scent, I want every flavor, I want all. I want all of this and brands, trust me, are taking full advantage of that. Right, but I believe we are coming back to a pendulum where the smart consumers are saying because there's only so much you can take on social media I know anybody who's on tiktok every single. It's an ad, ad ad ad ad link. Ad ad ad link to buy. Link to buy the this, this, that commission, whatever. So it's also part of this education for your girls is smart consumerism. Oh yeah, absolutely Listening to. Are they getting commission on this? That's just total awareness.

Speaker 2: 38:40

And another thing I also want to impress upon your community and your moms is this is a time for you to recognize what you're doing and how you're taking care of yourself. Yeah, right, we are always the bottom of the barrel. Let's be honest, right, everybody else comes first. We're at the bottom of the barrel. We now know when we have kids of a certain age, they're not going to be jumping off cliffs, they're safe. We can kind of slow down, collect ourselves and say how am I caring for myself now? And your daughter is watching everything you do. So you need to make your care, your self-care, a priority as well and make those smart choices and do it with her and let it be that reminder that you have sacrificed for many years up until now. So let's start reclaiming that for ourselves. It's a perfect time to do that.

Speaker 1: 39:44

Yeah, oh, I love that. That's a great way to end things with that reminder. But, kimberly, can you let us know where we can find more about Good For you Girls? And I think you said you have a little coupon for our community, which?

Speaker 2: 39:57

is awesome. I do Come to the website. It's Good For you, Girls. All spelled out G-O-D-F-O-R-Y-O-U-G-I-R-L-Scom.

Speaker 1: 40:14

And I'll set up a code elite 20 or 20% off. Perfect, okay, awesome. I'm excited. I want my daughter to. She's using my deodorant, which I know is safe, but I'm like you, would love to have a little one of her own, so I'm definitely buying some of this for Christmas.

Speaker 2: 40:24

Oh wonderful. No, we have two scents in our body. We have a honeydew which is more of a I don't know how to explain it it's a melon scent. And then we have a soft powder which it's like a baby powder scent, but a really a rose based baby powder. It's really. I don't know if anybody remembers Love's Baby Soft so you're a little younger than I am but Love's Baby Soft was just a scent, so I duped that scent, naturally.

Speaker 1: 40:51

Okay, oh yeah. So yeah, your sense your fragrance. Where is your fragrance and stuff come from.

Speaker 2: 40:56

So they're all natural, so it's a hundred percent natural scent. Okay, so, yes, so it's wonderful though we work really hard on that on our sense, and they're not overpowering at all, they're just enough. Yeah, we work really hard on that, on our sense, and they're not overpowering at all.

Speaker 1: 41:09

They're just enough. Yeah, okay, great, yeah, because when I come, I'm a high school volleyball coach and I literally come out of the locker room or go in and I'm like I can't be in here, like I start snitching brain stuff like bath and body works times a hundred.

Speaker 2: 41:23

And again, it's so bad for your respiratory system just that inhaling all of those synthetic fragrances are just not good yeah, yeah okay, well, I'm glad so happy to hear that you are.

Speaker 1: 41:34

You've created this and created a way for our girls to stay healthy and still benefit from using things to help their skin and help their bodies during puberty. So amazing, thank you so much. Thank you so much for having me.